ITM Platform has just released a brand new app for Slack focused on collaborative work management. With ITM Platform Teambot, ITM Platform users can:
- Recall their projects and tasks
- Report their hours
- Report follow-ups in percentages
- Add comments to tasks and projects
We really believe ITM Platform Teambot is an interesting case study on how to promote SaaS adoption with smart integrations targeted at improving the experience of our user base.
Enterprise software is the toughest of choices
One of the most common challenges for CTOs and enterprise technology owners lies in how to select a software vendor. Experience says technically great products do not necessarily perform better, while employees tend to stick to what they know.
I don’t think there’s an easy roadmap for choosing good software, nor even an adequate personality that solidly indicates a good decisor: the insightful CTO that evaluates dozens of options before selecting his technical champion can be exactly as wrong as the SME CEO that chooses a vendor based on his guts and contacts.
The secret is in the users
Very often, when a product doesn’t deliver what it promised the problem tends to lie in management, not in the technology: workers, workflows and technology are disconnected.
This is particularly important for project management solutions, that tend to have an asymmetrical use among different stakeholders: while project managers use the most advanced features, team members tend to be bugged down by boring and allegedly unnecessary reporting procedures that don’t add any value to their work. In that context, any friction will kill you. I can’t tell you a more common failure story in project management governance.
In other words: in a software-centric organization, you can’t escape treating your employees as users. The second step is to address user needs as that of internal customers: calculate software adoption as a major component of your technological ROI, as many experts are already doing:
- 72% of CTOs consider adoption as the main driver for successful SaaS implementation (Sandhill)
- 43% of CTOs recognize the threat of “shadow IT” and the use of non-validated software (Forrester)
- 80% of users abandon enterprise mobile apps after a single use. (Boston technology)
So here’s our own experience for treating users as our major customers.
How to get your employees to use project management reporting tools
As any other SaaS company, at ITM Platform we know that if we rely solely on user’s good will for internal reporting purposes, any friction will disengage them. Neither we nor the company admins we work with want that to happen.
How ITM Platform Teambot solves the problem
- Go to where the user is
Instead of forcing the user to log into our system merely to report hours or progress, we have chosen to go where our users already are. In other words, we are choosing to support our standalone product with our own app for Slack, because we believe that it may turn into THE tool for enterprise communications and productivity.
- Make life easier
Once ITM Platform Teambot is authenticated, a team member will not need to enter into ITM Platform regularly: he or she will be empowered to execute all reporting actions directly from Slack.
By merely typing “/itmplatform list projects”, anybody can see what projects they have been assigned to on ITM Platform. The action takes abot 4 seconds and no browsing action.
What’s more, if you want to log in to ITM Platform to do more complex actions you can do so by merely clicking on the project or task names: they’re all functional hyperlinks!
- Productize user experience
The workaround that we have developed with ITM Platform Teambot has allowed us to productize user experience. In fact, what started as an improvement for our existing customers has become the most powerful project management app for Slack that we know of.